The app researcher Nima Owji discovered some new features of Grok's AI chatbot on X but confirmed that they have not yet been rolled out to the public.
One of the features allows users to access Grok through a pop-up window on the right side of the screen while using X, enabling users to interact with Grok more frequently, whether they are posting on the app or browsing their timeline.
Other developments, such as users clicking a button to learn more about the profile of an X account, and users able to highlight text in a post and ask Grok for more information, suggest that Grok will become a more integral part of the X experience.
The ability to highlight text and ask Grok for more information streamlines the research process within X. Users no longer have to switch between different apps or search engines to find answers to their questions. Instead, they can rely on Grok to provide the relevant information within X itself. This feature will be particularly useful for users who want to gain a deeper understanding of the content they encounter on X.
Challenges Faced by Grok AI
Despite its potential benefits, Grok AI has faced challenges, particularly regarding the spread of misinformation. In the past, Grok has generated fake news stories that have spread through X's platform.
For example, it created a false story about Iran striking Tel Aviv with missiles, as well as a fabricated story about the NYPD engaging in a "showdown" with an earthquake.
X's Revenue Trends and Market Competition
Decline in In-App Purchase Revenue
X has experienced a decline in its in-app purchase revenue, according to data from app intelligence firm Appfigures. May 2024 saw a decrease in net revenue, with $7.6 million compared to $8 million in April and $8.2 million in March.
While X has experienced a decline in revenue, it is important to note that user adoption and growth metrics are still essential indicators of the platform's success.
Although X's downloads decreased by 32% compared to the previous year, the platform still recorded three million downloads in May 2024. These metrics suggest that X continues to attract new users, and while revenue challenges persist, X can focus on optimizing its revenue streams and exploring new ways to monetize its platform.
Competitive AI Industry
X faces intense competition in the social media market. Rival platforms, such as Instagram's Threads and Mastodon, as well as startups like Bluesky and Noplace, are emerging with their text-first social apps.
These competitors are vying for user attention and challenging X's position in the market. X's decision to enhance the integration of Grok AI is likely a strategic response to maintain its competitive edge in the face of increasing competition.