According to industry insiders, Apple could make this announcement by partnering with Google Gemini during the Fall of 2024. This partnership would enable iOS and macOS users to choose from a selection of three AI models, including Siri, ChatGPT, and Google Gemini.
Apple's Expansion into AI Technology
Apple adopts the strategy of forming alliances rather than competing directly with rival AI models in this fierce AI war. By offering multiple AI options, Apple aims to empower users to select the model that best suits their preferences and needs. This user-centric approach may encourage more users to embrace Apple Intelligence as their go-to AI assistant.
The debut of Apple Intelligence is highly anticipated, with the beta version expected to be launched in Fall 2024.
Apple reportedly aims to make AI a channel for direct profit generation, rather than just a set of features designed to drive hardware sales. Speculations suggest that Apple could eventually introduce subscription-only features for Apple Intelligence, a move that can create a potential new revenue stream for the company.
As Apple gradually rolls out its own generative AI system, third-party AI services, like ChatGPT and Google Gemini, will serve as a temporary solution. This approach allows Apple to offer a wide range of AI options to users while their system evolves.