According to recent leaks, the Pixel 9 devices will extensively leverage large language models (LLMs) and Gemini functions, all operating under the umbrella of 'Google AI'. This suite will bring a range of advanced AI capabilities to the upcoming Pixel smartphones.
Back in late 2023, reports suggested that Google was developing an AI assistant called "Pixie" exclusively for Pixel hardware. This assistant was said to utilize data from various Google products, such as Gmail and Maps, to create a personalized version of the Google Assistant.
Google AI Suite Features on Pixel 9
The 'Google AI' suite on the Pixel 9 series will introduce several exciting features that aim to enhance user experiences.
One of these features is "Add me," a camera function designed to ensure that everyone is included in a group photo. This feature builds on the Pixel 8's "Best Take" function, allowing users to adjust subject facial reactions within group shots.
Another feature included in the suite is "Studio," which is essentially an extension of generative AI tools. It enables users to bring their creative visions to life simply by “imagining it”, while Pixel takes care of the rest.
Details regarding the implementation of Studio are still scarce, but it is expected to leverage technologies such as Imagen 2, VideoFX, or Veo to provide users with powerful creative tools.
Additionally, the 'Google AI' suite will introduce a feature called "Pixel Screenshots." This feature uses AI to analyze screenshots, making them an extended library of information and context. Users will be able to summarize and retrieve information from screenshots, providing a convenient way to answer questions based on the content within them.
Comparison of Google AI with Competitors
With the introduction of 'Google AI', Google wants to position its phone AI features directly against competitors such as Apple Intelligence and Samsung's AI offerings.
While Apple Intelligence is still in beta and set to debut later this year with iOS 18, Google aims to establish its presence in the AI-driven smartphone market with the Pixel 9 series.
This industry now has placed a significant bet on AI, envisioning that AI capabilities such as virtual assistants and chatbots will grow massively in utility and gain popularity, particularly on smartphones.
Competing phone manufacturers, including Samsung and Motorola, are also working on generative AI features for their new devices, adding to the growing AI competition.
The unveiling of the Pixel 9 series is set to take place on August 13 at the Made by Google event held in Mountain View.
Smartphone enthusiasts are eagerly awaiting this event to catch a glimpse of the new Pixel 9 and 9 Pro models. As leaks have suggested, the Pixel 9 series will come in various handset designs and color options, further adding to the excitement surrounding these devices.