TikTok, the popular short-form video platform, is set to revolutionize global marketing efforts with the introduction of AI-generated avatars for ads.
These avatars, created using innovative generative AI tools, aim to help organizations and content creators break down language barriers and connect with international audiences in a more personalized way.
TikTok's Symphony Digital Avatars come in stock and custom. Stock avatars are based on paid actors featuring varied backgrounds, and nationalities, making them suitable for commercial use.
On the other hand, custom avatars can be created to resemble particular creators or brand representatives. These avatars can speak multiple languages, allowing accounts to connect with foreign audiences while maintaining a specific likeness. Videos that utilize these avatars will be clearly labeled as "AI-generated," ensuring transparency.
To further facilitate global marketing efforts, TikTok offers Symphony AI Dubbing, a powerful translation tool that supports over 10 languages and dialects, including French, Spanish, Portuguese, German, and Korean.
This tool detects the language being spoken in videos and automatically transcribes, translates, and produces dubbed videos in the selected language. By breaking down language barriers, TikTok enables brands to communicate effectively with diverse consumer bases and expand their global presence.
There’s for sure precedent for creators intending for a wider targeted group by breaking language barriers. For instance, a popular YouTuber MrBeast employs multi-language support to dub his videos into various languages, similarly, musician FKA Twigs recently revealed her use of a multilingual "deepfake" version of herself to publicize her work internationally.
Symphony AI Dubbing: Breaking Language Barriers
However, the accuracy of dubbing tools is a significant concern. Creators and advertisers must trust that TikTok's AI will accurately translate and dub their content to avoid embarrassing mistranslation blunders.
Achieving a balance between automating the dubbing process and maintaining the natural warmth and personality of creators is crucial for a seamless user experience.
While AI-generated avatars have the potential to enhance advertisement effectiveness and provide a fresh approach to marketing on TikTok, it remains to be seen how users will respond to being pitched by digital avatars.