In today's rapidly changing digital landscape, businesses and marketers are constantly seeking innovative ways to gain a competitive edge and increase sales conversion rates. With the accelerating pace of the e-commerce transition and the growing complexity of consumer behavior, the ability to analyze vast amounts of data and use it to create engaging marketing content is taking on greater importance.
From data analytics to customer engagement, artificial intelligence (AI) is providing new capabilities for marketers' toolkits. Whether you're a seasoned marketer or an entrepreneur looking to boost your brand, here are 10 of the best AI marketing tools that can help you enhance efficiency and get results.
- HIX.AI - The Best AI Marketing Tool for Content Writing
- Pictory - A Leading AI Marketing Tool for Video Marketing
- Instantly - A Top AI Marketing Tool for Email Outreach
- DALL·E 2 - The Most Creative AI Marketing Tool for Graphic Design
- Flick - The Smartest AI Tool for Social Media Marketing
- Brand24 - A Reliable AI Marketing Tool for Media Monitoring
- 6sense - A Powerful AI Marketing Tool for Predictive Analytics
- Albert.ai - The Most Brilliant AI Tool for Digital Marketing
- Zowie - A Handy AI Marketing Tool for Customer Support
- Zapier - A Stunning AI Marketing Tool for Automating Tasks
HIX.AI - The Best AI Marketing Tool for Content Writing
HIX.AI is not just a simple writing tool; it is billed as an all-in-one AI writing copilot designed to optimize workflows and enhance content creativity. The platform optimizes content from drafting articles to editing and proofreading. This can help save a lot of time that you can use to work on other tasks, increasing productivity.
HIX AI Writer generates ideas for marketing and other content, while ArticleGPT is geared toward marketers, SEO professionals, and bloggers who need to draft SEO-optimized content fast. Its plagiarism-free and fact-based articles are generated to meet your style requirements. The platform can also create social media captions, ad copy, product descriptions, emails, and other content.
HIX.AI aims to elevate content creation, help marketers increase content production in less time, and increase audience engagement. Its tools assist with on-page SEO optimization, offering tips to increase readability and cut bounce rates, which affect search rankings.
Additionally, HIX.AI offers an all-in-one Chrome extension to assist you anywhere in your browser. With this extension, you can easily access HIX.AI's powerful features by simply typing //. This includes generating cold emails in Gmail, creating engaging posts on different social media platforms, and even drafting AI-generated content in Google Docs.
By streamlining the content authoring process, the HIX All-in-One Chrome extension can increase your productivity and support your marketing efforts.
Pricing
HIX.AI is structured into four apps, each featuring individual pricing plans:
- HIX AI Writer: Its Free plan comes with 1000 words (GPT-3.5) per week for free, and a Pro plan that starts at $4.99/month if billed yearly.
- ArticleGPT: Its Free plan comes with 1 article (GPT-3.5) per month for free, and a Pro plan that starts at $4.99/month if billed yearly.
- HIX.AI Browser Extension: Its Free plan comes with 1000 words (GPT-3.5) per week for free, and a Pro plan that starts at $4.99/month if billed yearly.
- HIX Bypass: Its has a 300-word free trial, and a Pro plan that starts at $4.99/month if billed yearly.
Features
- HIX AI Writer: Access over 120+ useful writing tools, including translating, paraphrasing, and grammar checking
- HIX Editor: Notion AI-like text editor with AI writing assistant
- HIX ArticleGPT: Generate more than 8 types of fact-based, plagiarism-free and SEO-friendly articles
- HIX Email Writer: Compose and reply to emails more efficiently
- HIX All-in-One Chrome Extension: A sidebar and toolbar that brings together a collection of writing tools and chatbot
- HIX Chat: ChatGPT-like chatbot for asking AI questions and receiving intelligent responses with up-to-date information
- HIX Translate: Translate text effortlessly between over 100 languages
- Brand Voice: Use AI to ensure that the content created matches your brand's unique style and tone of voice
- Support for 50+ languages
Cons
- Limited customization
- Lack of support for bulk long-form content generation, but it's on the way
Unlock the full potential of AI for Your marketing success with HIX.AI!
Pictory - A Leading AI Marketing Tool for Video Marketing
Pictory aims to provide easy AI-based video creation for content marketers, YouTubers and course creators to generate more leads and increase sales.
The platform can automatically extract short clips from long videos, including Zoom, Teams, and webinar recordings, for sharing on social media platforms. It can repurpose content into high-conversion sales videos within minutes incorporating stock footage, music, and voiceovers.
Pictory saves marketing teams time and money by automatically generating videos, rather than having to do it manually or outsource to videographers. Team members can share projects to collaborate seamlessly.
Pricing
Pictory's free trial plan includes three video projects of up to 10 minutes each. It also offers three paid plans:
- Standard: $23/month
- Premium: $47/month
- Teams: $119/month
Features
- Edit video using text
- Create video highlights
- Automatically summarize long videos
- Generate videos from scripts and blog posts
- Automatic caption creation
- Automatic video transcription
Cons
- Free and standard plans do not include advanced functionality
- Limited customization of some features
- AI voices can sound unnatural and robotic
- Lack of support for multiple languages
Instantly - A Top AI Marketing Tool for Email Outreach
Instantly is an email outreach tool that was built by its founders for their lead generation agency to reduce costs as the business scaled.
The platform provides unlimited accounts under one subscription. It aims to help marketers scale up their outreach campaigns with unlimited emails, an automated warm-up tool that avoids spam filters, and a B2B lead database. The platform also provides inbox management and campaign analytics to help optimize workflows.
Pricing
Instantly offers a free trial to try out its features and two monthly paid plans, with savings of 20% when paid annually.
- Growth: $37-47/month
- Hypergrowth: $97-197/month
Features
- AI-powered deliverability and response optimization
- Connect and track unlimited email accounts
- Email templates and previews
- Automated email warmup
- Automated delivery schedules and limits
- Email bounce detection
- Campaign analytics
Cons
- Lack of third-party integrations
- Limited monthly leads
- Few advanced email features
DALL·E 2 - The Most Creative AI Marketing Tool for Graphic Design
DALL·E 2, named after the artist Salvador Dali and animation company Pixar's WALL-E robot character, is a machine-learning model created by OpenAI for image creation. Marketers can use the tool to create production illustrations, ad banners, and images for social media posts.
The tool can generate product images with different backgrounds and settings, which is useful for displaying a product in different contexts or seasons, and illustrating the product in interesting ways to stand out.
DALL·E 2 can combine images with styles, colors, and fonts to create attention-grabbing ads in line with your branding. It generates four images from a prompt, giving you options and avoiding repetition.
Pricing
Rather than trial plans or subscriptions, OpenAI sells credits to use DALL·E 2 at a price of $15 per 115 credits.
Features
- Create images from text prompts
- Make targeted edits to images easily
- Generate variations of a graphic or image for different uses
Cons
- Unable to produce photorealistic images
- Struggles to generate accurate images even from detailed descriptions
- No support for multiple languages
Flick - The Smartest AI Tool for Social Media Marketing
Flick is an all-in-one AI-powered social media marketing platform that aims to help marketers, content creators and business owners save time.
The platform's scheduling, analytics, and writing tools are designed to help users manage and grow their social media accounts. The new AI assistant facilitates brainstorming by generating original content ideas, crafting unique and on-brand captions, and repurposing content.
Pricing
Flick offers a seven-day free trial for its three paid subscription plans, with a 20% discount when paid annually
- Solo: £14/month
- Pro: £30/month
- Agency: £68/month
Features
- AI Social Assistant
- Hashtag tools
- Post scheduler
- Analytics and reporting
- Templates, tips and other resources
- Android and iOS app
Cons
- Lack of analytics on the user's branded content
- Solo account limited to 30 posts/month
- Some features unavailable in the mobile app
Brand24 - A Reliable AI Marketing Tool for Media Monitoring
Marketing is about more than content creation. Brand24 provides an AI-powered platform that helps marketers understand how their brand is perceived.
It trawls the web to track mentions of a brand or business across social media networks, blogs, news outlets, videos, reviews, discussion forums, podcasts, and more. Its tools measure brand awareness, analyze competitors, provide consumer insights, and help businesses protect their reputation.
The platform collates insights from 25 million online sources in real-time and provides advanced sentiment analysis to categorize positive, negative, or neutral mentions. You can use it to measure brand awareness and presence by tracking reach and engagement, evaluate marketing campaigns and benchmark them against competitors, and automatically create reports on PR coverage.
Pricing
Brand24 provides a 14-day free trial and offers four paid plans. Subscribers can get up to two months free if they pay annually.
- Individual: $99/month
- Teams: $179/month
- Pro: $249/month
- Enterprise: $499/month
Features
- Mentions feed
- Discussion volume chart
- Influencer score
- Sentiment analysis
- Customizable alerts
- Data exporting
- Slack integration
- Hashtag search
- Android and iOS mobile app
- Support for 108 languages
Cons
- Lack of publishing or scheduling features that competitors offer
- Expensive subscription plans
- Lack of real-time updates for cheaper subscriptions
6sense - A Powerful AI Marketing Tool for Predictive Analytics
6sense's Revenue AI tool identifies anonymous buyers to help marketers understand their behavior and engage those most likely to become buyers, driving predictable revenue growth.
By integrating 6sense into their tech stack, marketers can aggregate insights, centralize audience creation, and empower teams to increase sales conversions. The platform provides real-time data about buyers to understand where they are in their buying journey and engage them with offers and campaigns that are most likely to be effective.
Pricing
6sense provides a free account plus three paid plans:
- Free: $0/month for 50 credits
- Team: Custom pricing
- Growth: Custom pricing
- Enterprise: Custom pricing
Features
- Consumer intent data insights
- AI marketing predictions
- Conservational email responses
- Advanced campaign analytics
- AI-driven recommendations
Cons
- Slow and clunky user interface
- Complicated and time consuming to configure
- Ineffective technical support
Albert - The Most Brilliant AI Tool for Digital Marketing
Albert is a self-learning digital advertising platform designed to analyze big data to run campaigns autonomously so that marketers can focus on the customer experience.
Albert's AI-driven collection of 200 skills can process and analyze large volumes of audience and strategic data to allocate budget and optimize creative and evolving campaigns across paid search, social media and programmatic channels. Its analytical tools can maximize overall marketing performance and create personalized advertising to reach new audiences.
Pricing
Albert.ai offers customized pricing plans.
Features
- Campaign creation and performance monitoring
- Budget allocation
- Keyword analysis
- A/B Testing
- Scheduling
- Advanced analytics
Cons
- Lack of transparent pricing
Zowie - A Handy AI Marketing Tool for Customer Support
Zowie is a customer service suite that helps brands use AI chat functionality to maximize efficiency and increase revenue generation.
Zowie allows you to identify prospective customers, create personalized interactions to attract them, and then connect them to the right customer service agent or AI-powered tool to convert them into buyers. You can tailor your storefront to show shoppers relevant content, proactively engage with them and upsell to increase revenue per user.
Pricing
Zowie offers a free trial and offers customized pricing.
Features
- Buying intent detection
- Product catalog integration
- Customer support chatbot
- Automated email responses
- Revenue tracking
- Support for 175+ languages
Cons
- Slow to resolve bugs or technical errors
- User interface can be difficult to use
- Chatbot needs extensive training to provide correct answers
Zapier - A Stunning AI Marketing Tool for Automating Tasks
Zapier aims to help marketers stay organized, save time, and accurately track marketing campaign performance by automating repetitive tasks.
You can create customized automated workflows, known as Zaps, with custom logic, conditions, and filters. The tool can chain commands together to carry out actions across business and productivity apps, with pre-designed connections for over 1,500 apps, such as Slack, Trello, and Asana.
Pricing
Zapier offers tiered subscription pricing with 33% savings for annual paid plans:
- Free: $0/month
- Starter: $29.99/month
- Professional: $73.50/month
- Team: $103.50/month
- Company: $148.50/month
Features
- Drag-and-drop editor
- Lead automation
- Batch integration
- Filtering tool
- Monitoring console
- Pre-built connections
Cons
- Limited ability to edit Zaps once created
- Expensive for users with a high volume of tasks
- Limited troubleshooting
FAQs about the Best AI Marketing Tools
1. What is the best example of AI in marketing?
Branding agency Ogilvy Italia used AI to create 7 million unique labels for Italian hazelnut cocoa spread brand for a marketing campaign about the expressiveness of the Italian people. All 7 million jars manufactured for the campaign sold out immediately.
2. What are the benefits of using AI for marketing?
AI tools can help marketers to create high-quality content, personalize the user experience, predict consumer behavior, and predict the effectiveness of ad campaigns. This can help to automate basic and repetitive tasks, save resources, and help business achieve their goals faster.
3. Should I use all the 10 best AI marketing tools mentioned in this article?
You do not necessarily need to use all 10 tools. Start by incorporating one or two tools into your workflow that best suit your marketing needs. You might choose to add more as your business expands and your needs change.
4. Can AI marketing tools replace human marketers?
No. AI-powered tools are intended to assist human marketers rather than replace them. AI algorithms are powerful, but they cannot completely replace human creativity, experience, and understanding. Businesses still need human marketing professionals to leverage the output from AI tools and make strategic decisions.
